AMOURA to Show Egyptian Handcrafted Accessories at the 3rd Annual Fusion Fashion and Art Week 2014
Featuring the New Collection, Crystals in the Air, a Synchronization of Spirituality fused with Fashion and Artistry
Saturday, November 29, 2014
On the Waterfront, Lake Front Pavilion, West Palm Beach, FL
AMOURA is a mission-driven, fashion brand of beautiful, high-quality Accessories founded by Cuban-born, Miami Native, Julie Acosta. A life-changing trip to Egypt inspired the line’s creation and catapulted her into entrepreneurship. A business was born empowering young women in impoverished areas of this country rich in culture who now receive an income source as well as the opportunity of ownership themselves. Her line has been featured at the 2014 Miami Mercedes Benz Fashion Swim week and she was a featured Designer at RAW Artists Miami 2014, produced by the well-known National organization, where she showcased the collection and her accessories were featured in the finale’s Runway Show. Her current collection, Crystals in the Air, is a synchronization of Spirituality fused with Fashion and Artistry all in one ~ a perfect complement to the Fusion Fashion and Art Week 2014 (FFAW), part of Palm Beach Fashion Week.
The line of Hand-crafted Accessories also includes luxurious Scarves made of 100% Natural Egyptian Cotton, incorporating Cultural Relevance and Authenticity along with Green Living through Local Sourcing that is Eco-Friendly and Sustainable ~ all part of AMOURA’s Principals and Mission and perfectly aligned with FFAW’s theme this year of “Rethinking Green Business”. Additional elements included are Locally-Sourced Crystals, Silver and Gold-toned Jewelry, Feather Charms and Pendants as well as Lotus Flowers and symbols representing tranquility and peacefulness such as Buddhas, OMs, Ankhs and other Flora that are all Hand-crafted by local Egyptian Artisans. There is an incredible variety of crystals available in the Land of the Pyramids that have deep meaning ascribed to them, and feathers in the ancient Kingdom were perceived as gifts from the sky with their weight thought to represent the worthiness of our souls. Hence, the vision for this collection is all about lightness, purity, femininity and calmness when wearing a piece designed by AMOURA.
Crystals in the Air, the third for AMOURA, is “On Trend” with this Fall’s focus on the opalescent and crystals in jewelry, which are the basis for all pieces. The line includes Bold Cuff Bracelets in silver and gold with a strong Egyptian Style that reflect the “Big and Bold Look” rampant on the runways. Color shows to be equally prominent in her statement pieces as this year’s highlighted hue of orchid is featured. From lavenders that soothe to purples that pop, they are sure to compliment and complete any outfit from the super stylish Fashionistas always En Vogue to the Woman on the Go transitioning from Daytime to Evening Wear, Professional to Casual to Elegant. The collection will also feature the versatility of AMOURA Scarves with unique techniques for wear being exhibited on the Runway. Three highly unique Statement Pieces will be highlighted with one closing out the show. Without divulging the ultimate “pièce de résistance”, suffice it to say they are sure to “WOW” the audience in attendance!!
With the FFAW taking place during the Season’s Thanksgiving Weekend, there is so much to be grateful for. The ability to enrich the lives of the women wearing as well as creating the pieces, both Globally and Locally, by enhancing their Fashion Wardrobes and adding to their confidence while assisting in claiming their independence and own sense of self-worth is more than Julie Acosta could have ever imagined. But, in following her destiny and vision along with her business experience and human compassion – it has become her reality. In the spirit of Giving Thanks to someone you hold dear, a gift of an AMOURA piece is the perfect way to show your gratitude. Visit our website for the full set of offerings at http://www.AmouraDesigns.com, Like us on Facebook at /AmouraFashion, Follow us on Twitter and Instagram at @AmoraDesigns and view our newest collection at the Fusion Fashion and Art Week 2014, part of Palm Beach Fashion Week, as we turn your post-Black Friday into an even better, brighter Saturday. An AMOURA representative will be available to meet with Buyers and assist with orders while the Founder/Designer, Julie Acosta, will be present and looks forward to meeting you.
Julie Acosta :: The Nile Queen, as the Founder/Designer, is now referred to in the Accessory Industry, left her life in the fast lane of stiff suits to become a bohemian, globetrotting accessories designer and life has been the richer for it mind, body and spirit. Ms. Acosta is a professional career woman with over 25 years in the Corporate World as an Executive in the Learning and Employee Development (L&D) field. She has worked at several Fortune 500 companies such as Black ‘n Decker, Kodak, Kelly Services & Boston Scientific managing various L&D international locations. With this experience she brings a wealth of business and leadership skills that she nurtures and imparts to the women she partners with locally in Egypt. A portion of the profits are also donated to local South Florida Non-Profit Organizations focused on supporting women and children. Julie has been interviewed by South Florida and National Media Outlets such as Lucky Magazine and Examiner.com and she has just recorded a Podcast titled “How to Become an Entrepreneurial Woman” for Hispanoentrepeneur.com, a new business geared towards Latin American and Hispanic entrepreneurs which launches on November 25th..
For Media Inquiries, Contact :: JacQueline Mestre | TOMA Image Media | 646 418 6699 | JMestre@TOMAImage.com
For Business and Line Information, Contact :: AMOURA | 305 206 1854 | Info@amouradesigns.com